Home Selling

Market your Home like a Real Estate Expert


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1. Stage Your Home

Staging displays your home in it’s best light. It’s important to highlight your home’s top features by eliminating common distractions that can lower the perceived value. Start by removing the clutter and boxing up personal items, leaving only clean and simple decorations. Next rearrange the furniture. Too much furniture makes a room look small, so temporarily move furniture into your basement or garage storage. Finally, deep clean your home from top to bottom for the best results.

2. Photograph your Home

Once your home is staged, capture about twenty professional photos highlighting the unique features of your home. It’s important to remember not all cameras or electronic devices produce the same quality of images. Remember, there are many aspects to consider when taking your photos including, lighting, color, and composition. Hiring a professional photographer can help you attain higher quality images, especially if you don’t have camera equipment or photography experience. If you decide to take photos on your own, take photos at different times of the day to capture optimal lighting.

3. Target your Online Audience

According to the National Association of Realtors, 90% of homebuyers start their search online. For this reason, it’s important your home is listed on the web. For optimal exposure, create a listing page on www.ForSaleByOwner.com. This relatively inexpensive approach will market your home to your online audience. If you’re looking to save money, create a free home listing on both Zillow and Craigslist. Use social media to share your home sale with friends and family. Make sure to include a link to your listing page and a few of your professional photos in your post so others can easily share and view more information about your home. You’ll be surprised how many people can be reached by one simple post.

4. Promote Curb Appeal

When buyers are interested in your home, they will likely drive by before making formal contact. For this reason, it’s vital to promote curb appeal. Keeping the yard clean and parking your clean car outside are two simple actions that go a long way. It’s also important to have a yard sign including a weatherproof box with promotional flyers at the end of your driveway. This is a great way to inform daily commuters about your home. Whether you’re selling your home now or later, keep these four simple steps in mind. You will drive more traffic to your home and increase your selling success. I wish you the best with your house sale and search. I enjoy hearing feedback from my readers. Please comment with your feedback or further questions.

Brought to you by:
Austin Solomon, Realtor | Coldwell Banker Action, Schofield, WI

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