Home Selling

Does Curb Appeal Really Matter?

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Does Curb Appeal Really Matter?

Many sellers ask me does the curb appeal really matter? The answer is, it depends.

In most situations the answer is yes; however, there may be a few situations where that answer is “not really”.

Let’s start with the “yes”.

For most buyers their first impression of a home comes immediately when pulling into the driveway. From the car, they are making assumptions and assessments based on the exterior condition, tidiness, and landscaping.

Having a clean, well-groomed yard can really improve the appeal of the home with accessible walkways, clean landscaping and little debris in the yard. This obviously can be a bit harder to gauge in the winter when we have a lot of snow.

A few key areas that are often assessed are the condition of the siding, roof and windows. Chipped window or door paint, damaged siding, bent gutters are a few items that can catch the buyer’s eyes right away. The roof can be one of the larger expenses for many homes if it needs to be replaced, and one of the first things buyers look at when gauging the age and condition of the home. Make sure that it is clean and the gutters are too!

Now we’ll transition to when the curb appeal doesn’t matter as much.

For certainly circumstances, namely rentals or investments, the buyers / investors may not care as much about the quality of the home’s exterior. They may be fully aware the home is occupied with tenants and that may be appealing to them because the rents are already coming in.

For investors that are looking to “flip” or “rehab” a property, they may actually prefer a worse condition, to secure a better price and they may be looking to completely remodel the home.

Overall, in most cases, I recommend taking a step back and looking at your home from the road. What do you think? Are there any items that are inexpensive to improve to improve the first impression to prospective buyers.

This article is brought to you by:

Austin Solomon | Realtor with The Solomon Group – Coldwell Banker Action (715) 212-4693






Home Buyers, Home Selling

Sales Team of the Year 2019

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The Solomon Group Wausau

Austin Solomon, a local D.C. Everest graduate (2015) started his real estate career while attending UW-Marathon County just four years ago (2016). His passion for the real estate industry and entrepreneurship for young professionals has accelerated over the past few years. 

He speaks a few times per year at local high school business classes to educate and encourage the next generation on what it’s like to own a business. As a young professional himself (22 years old, starting at age 18), his message resonates well with future young professionals.

After a few years of individually practicing real estate, Austin started developing and leading a team, The Solomon Group. This past weekend, The Solomon Group was named Sales Team of the Year (2019) at Coldwell Banker Action. This past year, the team helped 260 parties buy or sell, totaling just over 44 million in sales volume, led by Austin Solomon, Realtor & Team Leader.

Solomon shares humbly, a large part of this success can be attributed to his team members, Angie Rhode, Holly Hettinga and Dakota Karlen for working behind the scenes day-in and day-out to provide amazing support for our clients and our team. Our team’s Buyers Agent, Dakota Karlen, who had an amazing first year, earning him the Rookie of the Year Award, a huge honor for first-year agents. 

“To go fast, go alone. To go far, go together.” – Solomon quotes a phrase from Simon Sinek.

The Solomon Group wants to thank our office and the leadership at Coldwell Banker Action for paving the way, the many partners in the industry, friends & family for the support, and the clients who choose to work with us! We are amazed at how many good people we’ve been able to work with and the relationships that have been formed over the years. We are encouraged and convinced Central Wisconsin is one of the top places to call home!


Home Buyers, Home Selling

Cold Weather…

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Tips & Tricks To Stay Safe This Winter When Buying Or Selling

Winter can be a lot to handle when you live in Central Wisconsin! In theory it should only last a few months but often sticks around a lot longer than expected. Here are a few tips & tricks for buyers and sellers on staying safe this winter.

  1. Daylight. It’s important to remember the daylight hours decrease quite a bit during the winter months. When you’re scheduling a showing, it’s best to do them during before 5 pm. It’s easy to slip, twist an ankle or get hurt in the dark in an unfamiliar place. For sellers, if you have programable outdoor lights, turn those on! Not only do exterior lights offer a nice ambiance they can help illuminate walkways during the morning and evening.
  2. Ice, ice, ice. It can be slippery out there. If you are a seller, always salt the primary walkway to the home to help improve the access for buyers and agents. You can always leave a bag of salt along the side of your garage or porch and ask your agent to give showing agents a heads up prior to the showing, that if conditions are very slick the showing agent can sprinkle some salt down.
  3.  Plan accordingly. In bad winter conditions, driving to showings may take longer than expected. This can delay showings. As a seller, be prepared to leave your home for a slightly longer time to give buyers more time to view your home. For buyers, plan to leave early to try to stay on schedule and respectful of the sellers time.
  4. Be courteous. The winter can bring a lot of snow, salt and sludge into the home. Try to take your winter boots on the entry rug, if possible. Even if the home is vacant, tracking all that wet residue through the home can cause a lot of wear & tear and additional work for the sellers to clean up. If you’re uncomfortable taking your shoes off, then bring another pair of indoor shoes or booties during the showing.

That’s a wrap! I hope these tips were helpful as you go through the winter months! We still have a few more left!

Austin Solomon | Realtor  with The Solomon Group – Coldwell Banker Action (715) 212-4693


Home Buyers, Home Selling

Small Updates that Make a Big Difference

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Small Updates that Make a Big Difference

There are a a few small things in homes that are relatively inexpensive and can really make a big impact. Check them out below!

  1. Wall colors: The colors of the walls can set the mood in a room. Bright, bright colors can cause someone to feel overwhelmed, while mellow, neutral colors offer a more calming feel. It’s safe to assume more buyers will enjoy neutral colors than something that shocks them when they walk through the door.
  2. Smell: If someone walks into a home that has a strong smell, it can be overwhelming. Doing a good clean and having a few light air fresheners can really make a space feel more comfortable. Hint: try to not have too overpowering of smells, that can be uncomfortable as well.
  3. Amount of Items in a Room: Less is more! Truly! Having too many items in a home can make the space feel smaller than it actually is. Don’t sell yourself short. Take a few boxes and de-clutter shelves, remove extra wall hangings, and extra furniture.
  4. Clean: A clean room is SO much better than a messy room. Tidy the space up with some good old fashion elbow grease. Having a clean home can really improve how someone perceives the quality of the entire home.
  5. Don’t Forget the Details: Organize areas that you may overlook. Yes, I am talking about closets, pantries, basements. It’s not critical that you eliminate your Christmas collection or outdoor gear, not at all! It’s nice to have it organized in bins or boxes. We live in Wisconsin, we all have seasonal items and full basements, but keeping it organized not only presents well, but also helps buyers maneuver around easier if they need to get a closer look at the mechanicals.

These are just a few tips to help you as you’re thinking about getting your home ready for showings!

Provided by Austin Solomon | Realtor with The Solomon Group – Coldwell Banker Action (715) 212-4693

Home Buyers, Home Selling

Managed Forest Land

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Managed Forest Land

Throughout the past year, I’ve had the privilege to work with a number of buyers and sellers either buy or sell land.

Over the past couple of weeks I’ve had to do some research on Managed Forest Land, so I thought it’d be a great time to shed some light on the subject for those looking to purchase or sell land.

Managed Forest Land is governed by the DNR Managed Forest Law (MFL) and that applies to private owners with at least 20 acres of contiguous land & 80 percent of that be productive forest land. MFL is the only forest tax law that is open to enrollment.

To keep things short, the program allows private owners to enter a management agreement which includes a harvesting schedule, and in return, the private owners receive a lower tax per acre for the productive forest acreage.

For some who plan to maintain the land themselves, this is a great program! For others, it may be more desirable to purchase land that is not zoned as Managed Forest Land.

If you’re considering purchasing Managed Forest Land, I’d recommend contacting the DNR of that local municipality prior to purchase, to confirm the length of the current agreement and the process to change over the ownership as well.

You can read A LOT more about Managed Forest Land on the Wisconsin DNR website – https://dnr.wi.gov/topic/ForestLandowners/mfl/

Provided by Austin Solomon | The Solomon Group | Coldwell Banker Action

(715) 212-4693